978-408-6452 john@johnmacarts.com

Digital Design


Website Design and More

One-stop shop for website design, print, vector graphics, logos, headshots, product photography and video production



MacKenzie Design can help you with a logo design but more important we will help you brand your website, printing and even your physical shop with graphics and color that will make you stand out.

Website SEO


MacKenzie Design uses modern tools to help boost and track organic searches to your website. If you’re not doing this now you have no idea how effective your web presence is.

Web Design and Development


In addition to producing the look of your website, MacKenzie Design will develop the tools you need to attract clients.

Web Design

Our website designs feature WordPress a top quality content management system. We use modern fluid design concepts. Your new website will look great on all devices from large screens to smaller smart phones. 


MacKenzie Design is a small shop. For over a decade, John MacKenzie has been helping clients develop successful branding strategies. Clients love the one-on-one personalized attention. We don’t claim to be “fancy” or “trendy”. We help you look like YOU so that you’re well represented. 

Search Engine Optimization

We use modern software to test and develop each page. Our strategies will help your site get good on-page  SEO ratings. We can provide you with monthly reports and updates as well.

Graphics and Printing

Do you need a brochures, a sign, or an entire trade-show booth? We can get help make that happen. We have in-house expertise in both digital graphics and print. We have on-going relationships with several printshops.

Content Strategy

We will not write the content of your website but we will make suggestions and we can obtain a technical writer for you. We can also source images and provide photography if needed.


With over 40 years photography experience, John MacKenzie has all the right gear to bring you excellent photography, including two professional digital cameras, a wide range of lenses and lighting equipment. Our rates are very affordable. 

A few examples

See the portfolio for more

Let’s Work Together

I use the term digital design to reflect a broad range of digital media from front-end web development to video and photography. Contact me if you need help on your next digital project;  Web presence, digital files, illustrations, photographs, patterns, audio and/or video. I’m also available as a tutor for HTML, CSS, WordPress, Photoshop, and Illustrator.


Haunted by The Past

At a time when many people are looking to find or change jobs, I am reflecting back on my past employment.  I’m struck by how many vocations of my past no longer exist. Even so the memory of the people, places, and the work feels like yesterday.

Drop Shipping

I've been getting a lot of questions about drop shipping lately. Advantage: You Don't Stock Products and you don't have to deal with shipping. Drop...

Fluid Design or Liquid Layout – Before and After

Responsive Design As I've said in a prior post, contemporary websites should be responsive on all devices. That means that the mobile user should...

Why should I hire a designer?

I recently had a prospect ask me why he should hire a designer when he can build a website himself. Comparing DIY websites such as WIX, Squarespace or Weebley to hiring MacKenzie Arts and Design, is similar to hiring an on-line legal consultant like Law Depot or Rocket Lawyer instead of hiring an actual lawyer.

About SEO – Search Engine Optimization

Search Engine Optimization (SEO) - Content is King What is SEO? In short, SEO is the process of optimizing your website for search engine listings....

WordPress.com VS. WordPress.org Revisited

Back in January I wrote a piece on WordPress.com VS. WordPress.org. Peggy Morgan sent me this excellent infographic that illustrates the differences between websites built with WordPress.com and the software that is WordPress at WordPress.org.

What does google see when it views your website?

Is your content matching your customer's searches? To see your webpage the way Google sees it, try http://www.browseo.net. You want organic traffic?...

WordPress.org VS. WordPress.com

When I offer Wordpress (.org) to a customer, many times they point me to online platform comparisons between wordpress.com and WIX (and products...

Before you post your next photo online

What is a copyright? A photograph, painting, sculpture, music and written word, anything we create digital or physical is automatically protected...

WordPress Website Maintenance

How can you avoid being hacked? Wordpress is really great software and it's typically very secure but there are some things you should do on a...