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Search Engine Optimization (SEO) – Content is King

What is SEO?

In short, SEO is the process of optimizing your website for search engine listings.  Just a few years ago, everyone typing the same search into Google or Bing would get the exact same result. That’s not true anymore.

The content of your site is KING and you have to optimize your content to the key words people are searching related to your business.

On-Page SEO

There are rules that search engines follow to determine what each page of your website is about. Editing your content to maximize how search engines value the information is key. Search engines look for.

  • Valuable specific and unique information.
  • Consistant focus one a subject
  • Use of key words and phrases in headings and image alt text.
  • Use of Key Words in URLs, Catagories and Tags that match with the subject matter

This process amounts to good clear on-topic writing and following a few established organizational rules.

Establishing Location

If you have a business that depends on local customers such as a dog walking service or a hair salon, you need to optimize your site so that search engines know exactly where you are.

Your Company Name, Address, Phone and Email should appear exactly the same on and off your website. If you format your identification differently on social media or abbreviate it in an online directory, search engines may see the entries as two different companies. Consistancy is key.

Social Media

Social media is great but you must take care to update your social media entries weekly or they will not do  you any good. Posting on a regular basis and following up on comments people make are important to your on-line reputation.

Directories

It’s important to your get listed anywhere that is relavant to your business but don’t just add your info to random directories. Search engines are wize to that.

Blogging

If you have blog worthy content, blog often and post links to your blog in your social media. You should also visit other blogs related to your business, and comment on them when possible. Obtain a gravatar from google.

Site Map

Submitting a site map to search engines can help with their bots scanning your website and indexing your content.

Can I do it myself?

Rules for SEO change constantly. Best practices from just a year ago may no longer apply. If you have someone on staff with experience in this area, you can do it yourself. If you don’t have that expertise on staff, you should retain someone to do it for you. Do not approach this as a one-time thing.  Your online presence needs to be reviewed on a regular basis.