Contact John MacKenzie


Why Investing in Professional Photography is Worth It

As a business owner, investing in professional photography might not be the first thing that comes to mind. Many people think that they can save money by taking photos themselves or by using stock images. However, the truth is that investing in professional...

What is PPC and how does that differ from SEO?

PPC VS. SEO PPC (Pay-per-click) ads and SEO (Search Engine Optimization) are two different strategies for increasing your website's visibility in search engine results pages (SERPs). While PPC ads do not have a direct impact on SEO, they can indirectly help to improve...

How big should my image be?

When it comes to publishing images on the web, size matters. Choosing the right size for your images can have a significant impact on how fast your website loads and how good your images look.In this blog post, we'll cover some important considerations when it comes...

What is SEO and do I need it?

Your Guide To Getting More Traffic From Google Search Engine Optimization  is a great way to improve your website and boost your business. By optimizing your site for search engines, you can increase your traffic and conversion rates, and you can also improve your...

Haunted by The Past

At a time when many people are looking to find or change jobs, I am reflecting back on my past employment.  I’m struck by how many vocations of my past no longer exist. Even so the memory of the people, places, and the work feels like yesterday.

Drop Shipping

I've been getting a lot of questions about drop shipping lately. Advantage: You Don't Stock Products and you don't have to deal with shipping. Drop shipping is a fulfillment method whereby the store doesn't stock the product it sells. Instead, the product is shipped...

Fluid Design or Liquid Layout – Before and After

Responsive Design As I've said in a prior post, contemporary websites should be responsive on all devices. That means that the mobile user should have an experience that allows them to navigate and see all the information they need without having to resize or turn...

Why should I hire a designer?

I recently had a prospect ask me why he should hire a designer when he can build a website himself. Comparing DIY websites such as WIX, Squarespace or Weebley to hiring MacKenzie Arts and Design, is similar to hiring an on-line legal consultant like Law Depot or Rocket Lawyer instead of hiring an actual lawyer.

About SEO – Search Engine Optimization

The Real Key to SEO Success: Creating Excellent Content What is SEO? In short, SEO is the process of optimizing your website for search engine listings.  Just a few years ago, everyone typing the same search into Google or Bing would get the exact same result. That's... VS. Revisited

Back in January I wrote a piece on VS. Peggy Morgan sent me this excellent infographic that illustrates the differences between websites built with and the software that is WordPress at