SEO Pricing: What You Need to Know

If you’re considering investing in SEO (Search Engine Optimization) for your website, you likely have a lot of questions about the cost and what to expect. Here are some frequently asked questions that will help you with your decision.

1. What’s the Average Cost of an SEO Campaign?

The cost of an SEO campaign can vary widely, but on average, most reputable US-based agencies charge between $100 and $250 per hour for their services. Most SEO companies have a minimum contract which can be $25,000 or more. However, the total expense depends on how many hours are required each month to meet your specific goals and expectations. This duration is influenced by factors such as the competitiveness of your industry and your current search engine ranking.

MacKenzie Arts and Design performs basic on-page SEO for every website we build, but it is not comprehensive. If you need ongoing services, backlinks, and guest posting, we will consult with you and provide options. 

2. Why Do Some Companies Offer SEO Services for Just a Few Hundred Dollars a Month?

You might come across SEO companies that offer their services for only a few hundred dollars a month. It’s important to be cautious of such offerings because these companies often outsource their work overseas. As a result, you may encounter issues such as poor copywriting, low-quality backlinks, and disappointing results. In some cases, a cheap SEO campaign can do more harm than good to your website. Quality matters, and investing in reputable services can yield better, lasting results.

We can offer you al-la cart pricing on a variety of SEO services, but if you want a long-term benefit investing in a high-quality, continuous SEO program will give you the best traffic.

3. Is There a Standard Price for SEO?

No, there is no standard price for SEO services. Each SEO company operates differently, and the cost of their services is influenced by various factors. These factors include the location of the SEO agency, their payroll expenses, and external considerations. To get an accurate estimate, it’s essential to reach out to SEO agencies and get quotes that align with your specific needs and goals.

MacKenzie Arts and Design is not an SEO agency. We can make sure your site is properly prepared for indexing in search engines and we can provide some SEO services. For companies interested in investing in ongoing SEO services, we will be happy to recommend a reputable SEO agency.

screen shot from SEO agency websites

Screenshots from SEO agency’s websites showing a variety of pricing.


4. How Long Does It Take to See SEO Results?

The timeline for seeing SEO results can vary significantly depending on your current search engine ranking. If your website is buried on page 50 for your desired keywords, it will naturally take longer to reach page 1 compared to a situation where you’re already on page 3. Generally speaking, an SEO campaign can take 6 months or more before its full potential is realized and there is no guarantee.

Competition plays a role in results. If you have the only website on a given subject, your website will rise to the top. If there are 10 other websites with better content on a subject, it will be difficult to rise to the top. Be wary of any SEO company that promises you the #1 spot in a Google search.

5. Does SEO Cost More for Different CMS Platforms?

This pertains to on-page SEO specifically.

Yes, the complexity of your content management system (CMS) can impact the cost of SEO. For example, optimizing a WordPress website is typically less complicated than working on a Shopify site. This is because WordPress offers more technical flexibility, has robust SEO plugins available, and is generally easier to modify.


The quality of services, the unique requirements of your website, and the competitive landscape of your industry will affect the cost of your SEO campaign. By understanding these factors, you can make informed decisions about your SEO investment and set realistic expectations for your online success. If you have more questions or need a personalized SEO estimate, don’t hesitate to reach out for assistance.

Featured image © armmypicca, 123RF Free Images

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