by John MacKenzie
PPC VS. SEO PPC (Pay-per-click) ads and SEO (Search Engine Optimization) are two different strategies for increasing your website’s visibility in search engine results pages (SERPs). While PPC ads do not have a direct impact on SEO, they can indirectly help to...
by John MacKenzie
The Real Key to SEO Success: Creating Excellent Content What is SEO? In short, SEO is the process of optimizing your website for search engine listings. Just a few years ago, everyone typing the same search into Google or Bing would get the exact same result....
by John MacKenzie
Infographic from websitesetup.org Back in January, I wrote a piece on WordPress.com VS. WordPress.org. Peggy Morgan sent me this excellent infographic that illustrates the differences between websites built with WordPress.com and the software that is WordPress at...
by John MacKenzie
Does your content match your customer’s searches? To see your webpage the way Google sees it, try http://www.browseo.net. You want organic traffic? Great! So does all your competition. Their are many approaches to search engine optimization (SEO) but it always...
