Studies show that by the end of 2022, 70% of the world’s GDP have undergone digitization. Competing online is no longer just smart, it’s necessary – if you want to take your venture to the next level, you’ll need to understand the latest online practices and commit your budget to utilize them. Fortunately, finding individuals who can help is easier, faster, and more affordable than ever.


For most small businesses, generating revenue is of the utmost importance and there is no role that addresses this requirement quite as directly as the sales rep. Given the abundance of job boards, freelancer platforms, and recruitment agencies, finding a good salesman is simple. There is, however, a greater onus on the business owner to provide up-to-date, optimized software for these new hires. Take the time to review your CRM options and consider expanding beyond this with BI (Business Intelligence) analytics and prospecting tools.


Managing and planning finances should be a fundamental consideration for every business owner. To help you do this, you’ll need the help of both professionals and professional software. If you’re running on a tight budget, it’s possible to enlist accountants on a freelance basis and many specialize in part-time financial analysis or budget planning. The right program will help you to organize contracts and subscriptions, streamline payments/wages and make sense of incomings/outgoings.

Customer Service

Online customer service has emerged in recent years as one of the most important facets of a business. According to studies, nearly three out of five customers report customer service is key for them to feel loyalty towards a brand and so your digital approach is likely to affect revenue. There are two primary schools of thought to consider – human or automated. Human customer service reps are available en masse via agencies and, by using an abroad service, you can often save money whilst providing callers/visitors with a personal respondent. On the other hand, conversational AI has developed tremendously to improve customer retention and is often an even cheaper, more convenient alternative to using people.

Business Structure

The way your business runs often relates to its structure. You’ll find there are many benefits to forming a limited liability company (LLC) such as reduced personal liability, tax advantages, and less paperwork. If you’re wondering how to form an LLC in Massachusetts, it’s often a good idea to use a formation service to help you set it up, as they will be able to navigate local state regulations and save you on lawyer fees.


An underrated but often crucial asset for new businesses, a designer will inform your company branding, social media following, website appearance, logos, and more. Finding and keeping a good visual creative is almost always to the benefit of a venture with serious long-term ambitions. Ideally, the right individual understands how to work with developers to build sites and apps, as well as produce moving images, print, and other forms of visual media.

Whether you’re trying to increase sales, improve financial operations or give your customers the best experience possible, it’s important to reach out, network, and enlist the help of qualified professionals, even if it’s only for the duration of a project.

MacKenzie Arts and Design can design a website for your business that’s responsive, mobile-ready, and SEO-friendly. Call 978-408-6452 to set up an appointment!

Image by Pexels

Pin It on Pinterest

Share This