Understanding the Significance of Anchor Text in WordPress: Boosting SEO and Accessibility

Anchor text plays a crucial role in website optimization, enhancing both search engine optimization (SEO) efforts and accessibility. Whether you’re using WordPress or the popular Divi Builder, understanding anchor text and how to utilize it effectively is essential for maximizing the visibility and usability of your website.

What is Anchor Text? Anchor text refers to the clickable text within a hyperlink that directs users to another webpage or section within the same page. It serves as a descriptive label that indicates the destination of the link. For example, in the sentence “Click here to learn more about SEO,” the anchor text is “Click here.”

Why is Anchor Text Important?

  1. SEO Enhancement: Anchor text provides search engines with valuable context about the linked page’s content and relevance. When anchor text includes relevant keywords or phrases, it can significantly boost SEO efforts by indicating to search engines what the linked page is about. Consequently, search engines may rank the page more favorably for those specific keywords, leading to improved organic search visibility.
  2. Accessibility Improvement: Well-written anchor text improves website accessibility, making it easier for all users, including those utilizing screen readers or other assistive technologies, to navigate your website. Descriptive anchor text provides clear indications of the link’s destination, ensuring that users can understand the purpose and relevance of the link without relying solely on the surrounding context.

Entering Anchor Text in WordPress: In WordPress, entering anchor text is a straightforward process. When creating or editing a post or page, select the desired text that will serve as the anchor text. Then, click the “Insert/edit link” button in the text editor toolbar. A dialog box will appear, allowing you to enter the URL to which the anchor text should point. Additionally, you can input the descriptive anchor text in the “Link Text” or “Title” field. Once you save or update the post, the anchor text will be displayed as a clickable link on your website.

Entering Anchor Text in Divi Builder: If you’re using Divi Builder, the process for entering anchor text is equally simple. While editing a module that supports linking, locate the “Link” option within the module settings. Enter the URL and anchor text in the appropriate fields provided. Divi Builder allows you to customize the appearance of the anchor text, such as font style and color, giving you further control over its presentation.

Good Examples:

  1. Descriptive Anchor Text: “Learn more about content marketing strategies” This anchor text clearly indicates what users can expect to find when they click on the link, providing valuable context and improving SEO.
  2. Keyword-Optimized Anchor Text: “Best SEO practices for website optimization” This anchor text includes relevant keywords related to the linked page, helping search engines understand the content and potentially boosting SEO rankings.
  3. Natural Language Anchor Text: “Check out this comprehensive guide on email marketing” This anchor text uses natural language and provides a clear description of the linked content, making it more user-friendly and accessible.

Poor Examples:

  1. Vague Anchor Text: “Click here” This anchor text doesn’t provide any meaningful information about the linked page, leaving users unsure of the destination and offering no SEO value.
  2. Non-Descriptive Anchor Text: “Read more” This anchor text lacks specificity, failing to convey any relevant information about the content users will find when they click the link.
  3. Generic URL Anchor Text:https://www.example.com/page.html” Using the actual URL as the anchor text provides no context or indication of what users can expect from the linked page, diminishing both SEO and user experience.

Remember, when crafting anchor text, strive for clarity, relevance, and accuracy. It should accurately reflect the linked page’s content, incorporate relevant keywords if appropriate, and provide users with a clear understanding of what they can expect when they click on the link.

“Click Here” Explained

While “Click here” is a commonly used phrase, it is generally considered best practice to avoid using it as anchor text for a call-to-action (CTA). The phrase “Click here” lacks specificity and does not provide any information about the action or destination users will encounter when they click the link. It can also be less accessible for users who rely on assistive technologies, as it may not provide sufficient context.

Instead, it is recommended to use more descriptive and action-oriented anchor text that clearly communicates the purpose and value of the CTA. For example, if the CTA is for downloading a guide, a more effective anchor text could be “Download the Guide” or “Get Your Free Guide Now.” These examples provide specific information and create a sense of urgency or value for the user, encouraging them to take action.

“Read More” Excepition

“Read more” as anchor text at the end of an excerpt is an acceptable and commonly used practice. In cases where you have an excerpt or teaser of content on a page, using “Read more” as the anchor text for a link that leads to the full article or complete content can be effective. It is a concise and widely recognized phrase that signifies to users that there is more content available if they click the link.

While “Read more” may not provide specific information about the content, it is often used as a standardized and understood call to action for expanding the excerpt.


By using descriptive and compelling anchor text, you can enhance the effectiveness of your CTAs, improve user experience, and provide clearer expectations for visitors.

Anchor text serves as a critical component of website optimization, benefiting both SEO and accessibility. By using descriptive and keyword-rich anchor text, you can improve your website’s search engine rankings while ensuring a user-friendly experience for all visitors. Whether you’re working with WordPress or the Divi Builder, taking advantage of the anchor text functionality enables you to create meaningful and navigable links within your content, ultimately enhancing the overall effectiveness of your website.

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